BAHIR

OOH Solutions

buying, selling & management of signages made easy

BAHIR helps OOH media owners to match up with the convenience and data insights provided by digital advertising. Our toolkit for outdoor media owners will help provide previously unmatched levels of transparency in proof-of-performance and audience insights.

Impactful OOH Campaigns

Outdoor media remains one of the most effective ways that marketers can reach audiences with a creative visual message and a high degree of frequency. The size of the Out of Home media in India alone is estimated to be over INR 4500 Crores* in 2019. 

While it commands a large share of advertisers’ budgets – particularly in hard to reach places where impactful media options are limited – the challenges of buying convenience and efficacy measurement remains. Increasingly, brands are preferring digital advertising over OOH. A digital ecosystem can enable both owners and buyers get the most value out of OOH media.

Media Owners

We build technology-enabled tools & services that help media owners in digitising their business using our managed OOH monitoring services & inventory management platform. 

By providing value-added services to your clients  you can increase the ROI of your inventory by becoming a preferred vendor.

Make your daily tasks easier with an integrated platform for -

  • Inventory & campaign information

  • Proof of execution & site issue alerts

  • Issue trends & chronic issue tracking

  • Internal performance metrics

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Media Buyers

Agencies can deliver superior service and simplify the OOH campaign management process right from planning to providing proof of execution saving both money and time. Agencies and brands can access asset-level audience segmentation and traffic data. Use this information to understand the impact of the campaign in measurable terms.

Features

  • Customised Targeting Intelligence

  • Online OOH Buying Platform

  • Managed Services

  • Campaign Impact Measurement

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Comprehensive Coverage

We track all types of OOH media conveniently classified according to structure type, media type, display material & location. Each asset is uniquely identified, geotagged and profiled. A map overlay along with updated images of the  OOH asset provides an easy and engaging interface to our users.

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