BAHIR for media owners

transform your OOH business

Do you use technology to supercharge your OOH media business?

BAHIR helps OOH media owners to match up with the convenience and data insights provided by digital advertising. Our toolkit for traditional outdoor advertising media owners will help provide previously unmatched levels of transparency in proof-of-performance and audience insights.

Portal for providing proof of performance

IT IS CUMBERSOME TO PROVE THAT YOU ACTUALLY INSTALLED THE PRINTS THAT YOUR CLIENT PAID MONEY FOR.

  • Site-monitoring as a service provides automated & tamper-proof daily visual updates from the site. 

  • Visuals are accessible by you; client can be provided access to records of their campaign.

Measurable impact information

NOW MEDIA OWNERS  CAN EASILY MEASURE THEIR ROI ON OOH INVESTMENTS

  • Average occupancy of sites, ROI at site level, inventory reports

  • Site vacancy alerts & upcoming vacancy reports, forward looking view of vacant site

  • Site viability data- audience measurement & site profiling

Site Profiling & Audience Measurement

MAXIMISE THE ROI ON YOUR OOH INVESTMENTS BY PROVIDING

  • Historical site-level vehicular traffic & eyeball analysis data to clients

  • Audience impact scores using a range of high quality indices & data sources

  • Site level mapping of points-of interest, traffic types, sociodemographic data for targeting intelligence

Technology Platform for OOH Media Owners Components

SITE MODULE

  • Site details with profiling

  • Map overlay of sites

  • Site utilisation & profitability

  • Daily Vacant site report

  • Upcoming vacancy reports

  • Service & maintenance logs

  • Alerts for issues- new & o/s

  • Covers electrical/ structural/creative /visibility issues

CAMPAIGN MODULE

  • Visual proof of campaign execution

  • Media Plan automation

  • Site utilisation calendar

  • Site reservation & blocking

  • Online site booking & invoicing

  • Audit trail of creatives & campaigns

SALES MODULE

  • Client Master Sheet

  • Sales pipeline

  • Sales Reports

  • Lead Management

Rethinking

OOH

OOH is a prominent ad medium. It will always be a critical component of any holistic marketing strategy. However, in order to keep up with the customers needs and to grow its scale, OOH needs to reinvent itself.
At Eikona, we use technology to assist the OOH industry to make that innovation leap.
Are you a media owner? Empower your business with our OOH business solution.
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